In a modern production workflow, online tools enable different people to participate from different locations. Media files and production information, often separately stored and managed at different locations, need to be exchanged. Due to a lack of standards, producers rely on Facebook or exchanging documents via email. As a result, individual media fragments are hard to retrieve, reuse of content is expensive, and the overall production cost explodes as the number of distribution possibilities increases.
Limecraft has developed Flow, an online production platform aimed at professionals in the television and film industry. Flow is a cloud-based application used by creative staff to exchange concepts, scripts and video files. Using Flow, creative staff get control and visibility over their content much earlier, whilst getting an important head start on the edit. Because all information and media files are exchanged in real-time, a typical production is executed faster and more cost-effective.
We’re happy to announce that with the co- funding by IWT (Agency for Innovation through Science and Technology) the financing of our Celtic research project, called MediaMap+ is in place. Mediamap+ researches ways to structure information in order to create a production and distribution chain for audiovisual assets as a prerequisite for the deployment of a real-time co-production environment. Both semantic technology and an innovative file format, capable of embedding structured information, are key to this media ecosystem for co-production as they increase the interoperability between systems, individual collaborators and different producers entering into a co-production.